Introducing the very first platformed gaming headset system by Plantronics under the GAMECOM specialist brand. This 1st generation product series was the first official entry into the highly competitive and lucrative gaming market. Keeping the product relatively simple & cost effective we were able to create 3 sku's for 3 different price points. The most premium being the model 777 featuring a mini plug-in dolby processer amp. Particular attention was paid to the comfort and durability. I took a keen interest in the audio performance and demanded the team achieve great music audio quality too. The design features my patented telescoping mic boom that can hide away. For great value for money and a cool looking design the product sold extremely successfully and built up a cult following. Today the gaming category business group has grown into a major revenue earner under the new moniker RIGG. The value I brought was to champion an extensive effort that not only saved a business category from elimination but grew it so that increased revenue would help it to survive & grow.